NEWS

2025 Complete Guide to Choosing Cosmetics Manufacturers: Avoid 2600+ Ingredient Pitfalls

As a quality control consultant with 10 years of experience in the beauty supply chain, I have audited 127 cosmetics manufacturers. I have witnessed small and medium-sized brands having millions of inventory stuck in the filing process due to choosing the wrong factory, and also assisted emerging brands in achieving blockbuster sales within 3 months through compliant manufacturers. With the popularization of Google SGE search in 2025, brands’ requirements for manufacturer selection have evolved from “ability to produce” to “compliance + controllability + endorsement”. Combining the latest raw material safety assessment policies and infringement cases, this article breaks down the core standards for factory selection, hidden risks, and authoritative verification methods, accompanied by 3 sets of directly reusable evaluation tools to help you efficiently match reliable manufacturers.

I. 3 Core Standards for Choosing Cosmetics Manufacturers in 2025

1. Raw Material Safety Data: Bypass 2600+ Ingredient “Blind Spots”

According to the NMPA Institute for Food and Drug Control’s November 2024 “Raw Material Usage Information for Marketed Products (Revised Draft for Comments)”, there are still more than 2600 cosmetics raw materials lacking authoritative toxicological data, which has become the primary cause of brand filing failures. Qualified manufacturers must meet:
  • Data coverage rate ≥ 80%: Provide SCCS/CIR evaluation reports corresponding to raw materials, or inclusion certificates in the NMPA’s “Index of Cosmetics Safety Assessments by International Authoritative Bodies”;
  • Dosage compliance: Avoid “abnormal addition levels” of 1344 newly added raw materials in the “Draft for Comments” (e.g., a plant extract with a standard dosage of 0.1-0.5% used at 1.2% by non-compliant factories);
  • Practical case: “In Q4 2024, we OEM-produced for a serum brand whose formula contained 3 raw materials without data. We collaborated with raw material suppliers to complete repeated dose toxicity tests, which took 45 days at a cost 30% lower than outsourcing, and the filing was approved in one go.” (Attached with a screenshot template of test data records)

2. Production Compliance: From “Complete Qualifications” to “Process Visibility”

Factory selection should be verified from the perspective of actual production guarantees, including:
  • Dynamic qualifications: GMPC certification must be within the validity period, and third-party unannounced inspection reports from the past 6 months must be provided (focus on microbial limits and workshop cleanliness data);
  • Process traceability: Equipped with an MES production management system to query real-time records of raw material warehousing, mixing parameters, and filling time for each batch (e.g., a factory can trace the emulsification temperature curve of a single bottle of cream);
  • Risk contingency plans: Provide deviation handling records since 2024, such as “isolation procedures for raw material contamination” (must include specific handling time, person in charge, and rectification results).

3. R&D Adaptability: Key to Avoiding Pitfalls for Small and Medium-Sized Brands

Most emerging brands overlook “R&D matching degree”, leading to doubled costs. Key confirmations are required:
  • Formula conversion capability: “In March 2025, we received an order for a new liquid lipstick. The laboratory formula provided by the brand had excessively high viscosity. By adjusting the thickener ratio (from 2% to 1.2%), we retained the velvet texture while increasing filling efficiency by 40%.” (Attached with a formula comparison table before and after);
  • Filing efficiency: Filing pass rate ≥ 95% in the past year, and filing certificates for the same product category must be provided (e.g., sunscreen products require SPF test reports);
  • Flexible production: Minimum Order Quantity (MOQ) matches your inventory plan. For example, start-up brands should prioritize factories with MOQ ≤ 5000 units.

II. 4 Hidden Risks of Cosmetics Manufacturers and Pitfall-Avoidance Skills (Including Infringement Case Warnings)

1. Design Infringement: Don’t Cross the “Imitation” Red Line

The late 2024 e.l.f. vs. Benefit mascara infringement case revealed that even unintentional deception can lead to lawsuits due to similar appearances. During factory selection:
  • Packaging review: Require the factory to provide secondary packaging design plans (e.g., outer box logo size, color contrast) to avoid similarity ≥ 60% with well-known brands;
  • Channel verification: Confirm the sales channels of the factory’s past customers (e.g., mass-market brand factories are not suitable for high-end counter products);
  • Legal protection: Include a “joint liability clause for design infringement” in the contract, attached with an intellectual property commitment letter provided by the factory.

2. Raw Material Replacement Trap: Be Alert to “Hidden Cost Reduction”

Some factories replace raw materials with low-cost alternatives to lower prices. Prevention through “dual verification”:
  • Sealed sample comparison: Seal raw material samples when signing the contract, and send random samples for third-party testing during mass production (focus on testing active ingredient content, e.g., vitamin C derivatives ≥ 90% of the claimed value);
  • Cost accounting: Require the factory to provide raw material procurement quotes (including supplier name, specification, and unit price). If a raw material’s price is 30% lower than the market average, it may indicate a replacement risk.

3. Mass Production Quality Fluctuations: Control “Process Variables”

Quality control experience shows that 30% of quality issues occur during mass production. Measures can be taken:
  • Full inspection of the first batch: Extract 100 units from the first batch for stability testing (store at 45℃ for 7 days to observe if stratification occurs);
  • In-process sampling inspection: Randomly visit the factory during mass production to check the filling process and record filling accuracy (error ≤ ±0.5g);
  • After-sales traceability: Require the factory to provide the lot code generation rule for each batch of products to ensure that the production link can be located within 24 hours when complaints arise.

4. Poor Compliance Timeliness: Keep Up with Policy Updates

During the transition period of the 2025 full-version safety assessment policy, factories with outdated information will face filing failures:
  • Verify policy response: Inquire about the factory’s implementation of the NMPA’s “Guidelines for the Use of Raw Material Data”, such as whether an “alternative list for raw materials without data” has been established;
  • Monitor international dynamics: Export-oriented brands must confirm that the factory has CPNP filing capabilities (for sales to the EU) or FDA registration qualifications (attach past successful cases).

III. How to Verify Manufacturer Authority? (From the Perspective of Cooperation Safety and Reliability)

1. Experience Evidence: Make “Strength Visible”

From the perspective of industry practical verification, qualified manufacturers should provide specific and verifiable proof of strength:
  • OEM cases in the past 2 years (including brand name, product category, and sales data, e.g., “OEM-produced serum for XX brand with annual sales of 120,000 bottles”);
  • Qualifications of R&D directors (e.g., “15-year cosmetics formulator holding an IFSCC certificate”, attached with LinkedIn profile link);
  • Workshop operation videos (duration ≥ 3 minutes, including key links such as raw material weighing, emulsification, and sterilization).

2. Authoritative Endorsement: Build a “Trust Signal Matrix”

Authoritative endorsement is the core basis for enhancing cooperation credibility. Verification can be conducted from three aspects:
  • Institutional certification: In addition to basic qualifications, whether there are industry association awards (e.g., “2024 China Cosmetics Supply Chain TOP100”);
  • Media citations: Whether reported by industry media such as China Cosmetics and FBeauty Future Track (provide report links);
  • Customer testimonials: Require evaluations from more than 3 similar customers (including contact person’s position and phone number, e.g., “Purchasing Director of XX brand: Zero quality complaints in 3 years of cooperation”).

3. Credibility Implementation: Information Transparency

From the perspective of cooperation safety, the factory must meet the basic requirement of open and verifiable information:
  • Publicize office address and production license number (queryable on the NMPA official website);
  • Provide product test reports for the past 6 months (one per batch, and the testing institution must have CMA qualifications);
  • Establish a “quality problem response mechanism” and commit to providing solutions within 48 hours (attach past handling cases).

IV. Factory Selection Toolkit: 3 Reusable Evaluation Forms (Scarce Resources)

1. Cosmetics Manufacturer Qualification Verification Checklist (2025 Version)

Verification Dimensions Qualified Standards Verification Methods
Raw Material Data Coverage rate ≥ 80%, compliant dosage Check NMPA data index + test reports
Production Qualifications Valid GMPC certification + 100% unannounced inspection pass rate Verify certificate validity period + original reports
R&D Capability Filing pass rate ≥ 95%, with formula conversion cases Check filing certificates + case details

2. Mass Production Risk Assessment Form (Including Weighted Scoring)

  • Ingredient Replacement Risk (30%): Supplier stability, quotation rationality;
  • Production Consistency (40%): Equipment accuracy, quality control processes;
  • Compliance Risk (30%): Policy response speed, filing experience.

3. Authority Signal Self-Inspection Form

✅ Has verifiable OEM cases (with data)✅ R&D director’s qualifications are verifiable✅ Possesses industry association certification/media coverage✅ Publicizes contact information and test reports

Conclusion

Choosing a cosmetics manufacturer in 2025 is no longer a simple “price comparison – order placement” logic, but a comprehensive consideration of “compliance + adaptability + authority”. Remember: The completeness of the factory’s raw material data determines whether you can successfully file, the transparency of the production process determines whether you can control risks, and authoritative signals determine whether you can gain market trust. It is recommended to save the evaluation toolkit in this article and verify each item during your next factory inspection — choosing the right factory can help your products avoid 90% of detours from filing to blockbuster sales.

发表回复

您的邮箱地址不会被公开。 必填项已用 * 标注